FIN Fight Against Shark Finning
FIN is an activist group working to fight against shark finning. A brand that puts proceeds to shark conservation and spreading information to engage awareness. Each part of the brand has an interactive moment, from the tearing of the T-shirt packaging, to the hand out with a removable interior that shows only the fins remaining.
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Created an awareness focused brand around shark finning. Allowing consumers an easy way to donate through each purchase.
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Playing off the idea of shark finning as well as sustainability the packaging for the shirt is all paper, and to open it you tear along the fin.
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Used After Effects to create an video infographic done with illustration and motion text.
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Printed multipurpose hand-outs that tell a story from start to end, the tri-fold has a poster on the back and comes in an envelope that when pulled out shows only the fins remaining.
Motion Content
Created a video using illustration and motion to portray given information in an aesthetically interesting way to engage the target audience.
